Our Take: The Accredited in Public Relations (APR) certification, issued by the Public Relations Society of America and the Universal Accreditation Board, represents a significant credential for marketing and communications professionals seeking to validate their expertise and advance their careers. Professionals pursuing the APR typically come from marketing, communications, and public relations backgrounds and recognize that the certification enhances their credibility and marketability. The real-world demand for APR-certified professionals is evident, with approximately 29 active U.S. job postings currently available and an average salary of $95,000, demonstrating solid earning potential. Candidates can expect to pay $385 for the exam (member pricing), with recertification required every three years through earning 15 APR credits, ensuring professionals maintain current knowledge and stay engaged with industry developments throughout their careers.