Privacy Policy
Effective Date: January 1, 2026 | Last Updated: May 2026
Contents
This Privacy Policy describes how Certency (“we,” “us,” or “our”) collects, uses, and shares information about you when you visit certency.com (the “Site”). By using our Site, you agree to the practices described in this policy.
1. Information We Collect
Information You Provide
We collect information you provide directly, including:
- Email address when you subscribe to our newsletter
- Name and email when you submit a contact form
- Any information you include in messages you send us
Information Collected Automatically
When you visit our Site, we automatically collect certain information, including:
- IP address and approximate location (city/country level)
- Browser type, operating system, and device type
- Pages visited, time spent, and referring URLs
- Search terms used within the Site
- Links clicked, including affiliate links
2. How We Use Your Information
We use the information we collect to:
- Deliver and improve our website content and functionality
- Send our newsletter and certification market updates (if you opt in)
- Respond to your questions and support requests
- Analyze traffic and usage patterns to improve the Site
- Monitor for fraud, spam, and abuse
- Comply with legal obligations
We do not sell your personal information to third parties.
3. Cookies and Tracking
We use cookies and similar tracking technologies to operate and improve the Site. Types of cookies we use:
- Essential cookies: Required for basic site functionality
- Analytics cookies: Help us understand how visitors use the Site (via Google Analytics)
- Advertising cookies: Used by advertising partners (e.g., Google AdSense) to show relevant ads
- Affiliate cookies: Track clicks on affiliate links to attribute purchases
You can control or disable cookies through your browser settings. Note that disabling cookies may affect site functionality.
We use Google Analytics to understand site traffic. Google Analytics data is processed in accordance with Google’s Privacy Policy. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
4. Third-Party Services
We use the following third-party services that may collect data about you:
- Google Analytics — website traffic analysis
- Google AdSense — display advertising
- WPForms / Mailchimp — email newsletter and form submissions
- GoDaddy / WordPress — website hosting and infrastructure
Each of these services operates under its own privacy policy. We encourage you to review them.
5. Affiliate Links
Certency participates in affiliate marketing programs. When you click an affiliate link on our site and complete a purchase, we may earn a commission. Affiliate programs we participate in include but are not limited to Amazon Associates, Coursera, Udemy, and LinkedIn Learning.
Affiliate links may use cookies to track your visit. These cookies are placed by the affiliate network, not by Certency directly. See our Affiliate Disclosure for complete details.
6. Data Sharing
We do not sell, rent, or trade your personal information. We may share data in these limited circumstances:
- Service providers: With vendors who help operate the Site (hosting, email, analytics) under confidentiality agreements
- Legal requirements: If required by law, court order, or governmental authority
- Business transfers: In connection with a merger, acquisition, or sale of assets
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of marketing emails at any time (via the unsubscribe link in any email)
- Opt out of data sale (we do not sell data, but you may request confirmation)
California residents may have additional rights under the CCPA. EU/UK residents may have rights under GDPR. To exercise any of these rights, contact us at info@certency.com.
8. Children’s Privacy
Our Site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us and we will delete it promptly.
9. Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Continued use of the Site after changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us:
Certency
490 Post St, Ste 500 #1155
San Francisco, CA 94102
📧 info@certency.com